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Dane Madsen grew up in a small farm town in Idaho, on the lower income side of the equation, but was trained to problem solve and fix things from a young age. His upbringing forced him to be nimble and creative in the solutions he brought forward and this core way of being was at the source of his ability to uncover a huge opportunity in the market when he built Yellowpages.com, which he later sold to what is known today as AT&T, for $100 Million. In this Unmessable episode, Dane shares his internal struggles as he built and sold his company, and more importantly what he learned from his fascinating journey.